Smart ideas never age. One idea that started over 27 years ago still works well today. The entrepreneur who created this concept was an Iranian immigrant who chose to settle in Southern California where a new industry had taken root in the California climate that was so favorable for technologically oriented industries–biotechnology. These industries, as they grew, recognized the need for computer power. The idea he had could be summed up in a three word ad: “Laptops: Pay Weekly.”

Laptops were not as popular then–reducing the power of a desktop personal computer to a laptop was not yet in vogue. These companies were accumulating data at a ferocious pace and needed to harness the speed and capacity of computers to help them organize and access all their information. The connection to the smart Iranian businessman was this need for computers. Companies at that point did not want to invest in computer systems; but the option to rent them as needed was a perfect solution.

This enterprising concept has generated two companies: “Compurent” and also “Micro Universe.” These two firms serve walk-in customers who need a convenient, portable laptop computer temporarily. Students at the University of California at Los Angeles (UCLA) find this especially useful when they need a computer to use in their room rather than one supplied by the University. “Laptops: Pay Weekly” fits nicely into a student’s tight budget. UCLA authorities consulted the business a few years ago for help locating a stolen laptop. It belonged to a medical facility at UCLA and the authorities wanted help locating anyone trying to sell a used laptop to their business.

Unfortunately, the thief might think they have gotten a bargain for their computer; unfortunately, unless they can repair their own computer their bargain won’t do them much good. The stolen computer may have passwords controlling access, or features that are useless to the average user because it was programmed for specific applications. The weekly rental fee paid to a reputable business gives access to the right computer that the business guarantees to work as needed, and that the business will replace or exchange if there are any issues.

The reputation of this company has spread all over huge Los Angeles County. It is one of only a few places that will rent you a computer weekly. Its reputation for service and selection has attracted members of the community such as famous movie and TV artists and well known directors who may be far from home and in need of a reliable rental.

Who knows? The Hollywood connection and fame of this business may some day turn into a documentary or movie about the rise of laptop computer rental services. What are the odds that the words “Laptops: Pay Weekly” could some day flash on a movie marquee?